Founder of ClearRoute

Aqiyla Reed Dowdell

IT leaderData architectEntrepreneurTech divaSystems builder

I spent sixteen years making sure information never gets lost. Now I build brands the same way.

Aqiyla Reed Dowdell, founder of ClearRoute

16+ Years

in data design, analytics and technology

Advanced

Microsoft SQL Server certification

Board

service across Nashville organizations

Founder

and seller of her first acquired company

My story

Built on data. Driven by clarity.

My career began in public health, building databases for the State of Ohio. Every record represented a real person, and every report had to be right, because decisions about communities were made from what the data said. That is where I learned my specialty: collecting information, analyzing it and presenting it so clearly that anyone could act on it.

That foundation carried me to HCA Healthcare, first as a business metrics analyst and then as an Electronic Data Interchange subject matter expert, working with the files that tell a practice whether it got paid. One wrong character and a payment stops. One missing step and a provider waits months for money already earned. Today I lead a team within Parallon, part of HCA Healthcare, in Nashville.

Every piece of information has a starting point, a destination and a path between them. When the path is clear, everything flows.

Along the way I earned certifications in user interface and user experience design, database administration, Siebel and Python, and an advanced Microsoft SQL Server certification. As a teaching assistant, I led Business Information Systems, a three hour accredited undergraduate course, writing the lesson plans and running the labs myself. I created scholarship funds and now serve on the advisory board for Tennessee State University.

Outside of technology, I built businesses of my own. I acquired my first real estate company in 2021 and recently completed its sale. I serve on boards throughout Nashville, including the scholarship committee of the Minerva Foundation, and I speak with organizations like Girls in Tech and Play Like a Girl to open doors for the next generation of women in technology.

Over the years I noticed the same problem again and again. Talented founders, creators and clinicians had real depth, but their audiences could not find it. A bio link led to six more links. Booking lived on one app, the shop on another, the credentials nowhere at all. People were interested, then they got lost.

That is why I built ClearRoute. A website is a route. Your brand is the destination. My job is to make sure every visitor gets there.

Why it matters

Why a ClearRoute build is different

Most designers make your site look good. I make sure it works, from the first click to the final payment.

Brand with a storyline

Every site starts with a one hour discovery call and a written storyline you approve before anything is designed. Your colors, photos and words all serve one story, so your site feels like you, not a template.

Navigation designed like a system

As a certified user experience designer and data architect, I map every path a visitor can take: who they are, what they need and the fewest steps to get there. Nobody has to hunt.

Systems built by a database expert

Forms, booking, storefronts and client data get the same care I give healthcare data. For practices, I also handle Employer Identification Numbers, provider identifiers and insurance credentialing, because I have worked inside that world for years.

Credentials

Certified, tested and trusted

Formal training across design, data and development, backed by more than sixteen years of applying it where accuracy matters most.

  • User interface and user experience designCertification
  • Microsoft SQL ServerAdvanced certification
  • Database administrationCertification
  • PythonCertification
  • SiebelCertification
  • Information TechnologyGraduate degree
The journey

Background

The experience behind the brand.

Where it began

Public health database developer, State of Ohio

Built databases to collect, analyze and present public health data, the foundation of a career in data design and analytics.

Healthcare technology

HCA Healthcare

Business metrics analyst, then Electronic Data Interchange subject matter expert, specializing in electronic payment processing and payer enrollment.

Leadership

IT leader, Parallon

Leads a team within Parallon, part of HCA Healthcare, in Nashville, Tennessee.

Education

Educator and advisor

As a teaching assistant, taught and led Business Information Systems, a three hour accredited undergraduate course, creating the lesson plans and conducting the labs. Created scholarship funds and serves on the advisory board for Tennessee State University.

Ventures

Founder and business owner

Founder of ClearRoute. Acquired her first real estate company in 2021 and recently completed its sale.

Board service

Nashville boards and committees

Serves on boards throughout Nashville, including Friends of Mill Ridge Park and the scholarship committee of the Minerva Foundation. Member of the Nashville Alumnae Chapter of Delta Sigma Theta Sorority, Inc.

Speaking

Speaker and mentor

Speaks with organizations including Girls in Tech and Play Like a Girl, and supports youth programs and internships that bring more women into technology.

Media

Content creator

Sharing the founder journey, technology, fashion and finance as TheKelakeyinc on Instagram, TikTok and YouTube.

Let's begin

Ready to start your route?

Book a complimentary twenty minute consultation, or send a note and you will hear back within two business days.

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